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Your products exhibited in our events

  • We show case your products in our mini-fair, in front of professional buyers (limited number of products accepted):

  • we bring your products, you don't need to travel

  • as soon as you register for the event, we launch a  "show case" product on social networks. The earlier you register, the better the exposure and the longer the communication about your products.

  • we invite you to shoot a 3-4 min presentation video that we will broadcast during the event (if it is in another language we can subtitle it for you in English)

Our offer :

  • small format events  (B2B - hotel chain buyers, restaurants, convenience stores, supermarkets) which combine:

  • digital marketing on social networks (before events)

  • tasting event ex: W&S Africa Tour in Lagos + Douala (during events)

  • marketing & commercial networking for 6 months + producer-buyer 'biz meet-up' (after events)

  • 2 Formulas excluding shipping costs for samples:

  1. Up to 3 products 950 euros (HT)

  2. Up to 10 products 1500 euros (HT)

The pitch :

  • Agile B2B 'on the field' promotion of handcrafted products, targeting buyers/importers.

  • On 'export target fields, we seek professionals 'buy-in' mood: support for 'the story (narrative) and the product itself'; we maintain the 'markcom' actions after the event

  • The evaluation of the performance on the export field (scoring carried out by the buyers tasting your products during the events) + the 'performance report' (from scoring) offer a quantified basis to initiate a reflection strategy for 'exporting' 

  • The earlier you register, the longer the time in digital communication (initial phase)

  •  After completion of the event the global satisfaction rate we are aiming to is above 75%. For the sole 'marketing export', which is core in our events approach (core promise) it is even higher rate expected. We consider that 1/3 of presented products should have within 4-6 months a (direct or undirect) commercial outcome after event. For buyers side, the aimed satisfaction rate should be above 80%: this type of events allowing them, via our structure, to maintain a link on the long run for any commercial follow-up.

The step by step process:

  • from today to the beginning of February : registration then you fill up your vineyard presentation + wines (products) description forms. We can, of course, talk about it together beforehand if you wish. We prepare an event online catalogue for target market buyers

  • from registration to  April: start of social media actions

  • from registration to the end of  February: collection of samples after participants, we recommend 6 samples/product presented

  • beginning of April: actual events

  • beginning of April: report with product performance scoring

  • miid-April to Sept: meet-up (producers-buyer)

  • Facebook
  • Youtube
  • Instagram

Our 2022-2023 events

* Africa Tour 2022-2023 (2 stops)

* Japan & India Pathway 2022 (2 stages)

Africa Tour avril 2023

Africa Tour avril 2023
Search video...
AFRICA TOUR LAGOS APR 2023

AFRICA TOUR LAGOS APR 2023

01:26
Play Video
AFRICA TOUR YAOUNDE APR 2023

AFRICA TOUR YAOUNDE APR 2023

01:14
Play Video

Calendrier prospections 12/12 mois sur le terrain

Contact

Advice for your export assistance

+33664478120

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