Your products exhibited in our events
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We show case your products in our mini-fair, in front of professional buyers (limited number of products accepted):
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we bring your products, you don't need to travel
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as soon as you register for the event, we launch a "show case" product on social networks. The earlier you register, the better the exposure and the longer the communication about your products.
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we invite you to shoot a 3-4 min presentation video that we will broadcast during the event (if it is in another language we can subtitle it for you in English)
Our offer :
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small format events (B2B - hotel chain buyers, restaurants, convenience stores, supermarkets) which combine:
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digital marketing on social networks (before events)
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tasting event ex: W&S Africa Tour in Lagos + Douala (during events)
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marketing & commercial networking for 6 months + producer-buyer 'biz meet-up' (after events)
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2 Formulas excluding shipping costs for samples:
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Up to 3 products 950 euros (HT)
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Up to 10 products 1500 euros (HT)
The pitch :
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Agile B2B 'on the field' promotion of handcrafted products, targeting buyers/importers.
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On 'export target fields, we seek professionals 'buy-in' mood: support for 'the story (narrative) and the product itself'; we maintain the 'markcom' actions after the event
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The evaluation of the performance on the export field (scoring carried out by the buyers tasting your products during the events) + the 'performance report' (from scoring) offer a quantified basis to initiate a reflection strategy for 'exporting'
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The earlier you register, the longer the time in digital communication (initial phase)
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After completion of the event the global satisfaction rate we are aiming to is above 75%. For the sole 'marketing export', which is core in our events approach (core promise) it is even higher rate expected. We consider that 1/3 of presented products should have within 4-6 months a (direct or undirect) commercial outcome after event. For buyers side, the aimed satisfaction rate should be above 80%: this type of events allowing them, via our structure, to maintain a link on the long run for any commercial follow-up.
The step by step process:
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from today to the beginning of February : registration then you fill up your vineyard presentation + wines (products) description forms. We can, of course, talk about it together beforehand if you wish. We prepare an event online catalogue for target market buyers
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from registration to April: start of social media actions
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from registration to the end of February: collection of samples after participants, we recommend 6 samples/product presented
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beginning of April: actual events
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beginning of April: report with product performance scoring
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miid-April to Sept: meet-up (producers-buyer)